Courvoisier
Cognac Releases Limited Erté Collection
Outstanding Cognac and the Eternal
Beauty of Art Exemplify the "Greatness Within"
Deerfield,
Ill. - October 7, 2008 - Beam Global Spirits &
Wine, Inc. [Fortune Brands, Inc. (NYSE:FO)], a global leader
in premium spirits, and Courvoisier® Cognac, one of the
world's leading cognac brands, announces the extremely limited
U.S. release of the Courvoisier Erté collection, available
this holiday season. Erté is a unique collection featuring
a rare blend of Courvoisier cognac reserves in seven limited
edition bottles designed by the famed artist in the art deco
movement, Erté. This paramount luxury gift exemplifies
the detailed craftsmanship of Courvoisier and is the ultimate
collectors' item for spirits and design connoisseurs.
Dating back more than 200 years, The House of Courvoisier continues
to represent the world's finest cognacs. Combining two of the
greatest pleasures in life, outstanding cognac and the eternal
beauty of art, the Erté collection was created exclusively
for Courvoisier by Erté who was given artistic freedom
with the design of the bottle itself and the seven inspired
decorative bottle labels. The Courvoisier Erté bottles
were originally released from 1988 to 1994; now the final eight
sets of the luxurious seven-bottle collection will be available
in the US.
To create the exceptionally smooth and well-balanced cognac,
a very rare blend of the finest cognacs exclusively from the
Grande Champagne region were chosen, including cognac dating
back to 1892, the year Erté was born. The cognac blend
featured in the Courvoisier Erté collection was chosen
by Courvoisier's arbiters of cognac style and quality in order
to please the most discerning connoisseurs.
"Courvoisier has a rich history dating back to the Napoleonic
era and is the only house to receive the Prestige de la France,
France's highest award for excellence. We continue this tradition
of luxury by releasing the final bottles of the Erté
Collection to the United States during the holiday season, the
ultimate luxury gift giving occasion," said Stacey Simmons,
senior brand manager, Courvoisier Cognac. "While originally
available over 20 years ago, we are now offering Courvoisier
connoisseurs the final eight sets of the Erté collection
featuring some of the rarest blends we have in stock. Erté
reveals the 'Greatness Within' Courvoisier and the craftsmanship
that goes into all of our marques."
Erté was born in Russia in 1892 and later emigrated to
Paris where he began his career as a fashion designer with Paul
Poiret in 1913 and became a famed artist in the art deco movement
for over seventy years. In creating the Courvoisier collection,
Erté immersed himself in the cognac making process and
designed each piece in the series as a different step in the
cognac process:
•
Vigne (Vine), launched in 1988, shows Erté's knowledge
of the importance of the soil and environment to the grapes
produced to make cognac. The connection between the earth and
the grapes is established transforming raw natural forms into
pure elegance.
•
Vendanges (Harvest) launched in 1989, celebrates the passion
of perfection for which Courvoisier is best known. Erté
designed bunches of grapes, bathed in sunshine, set aloft by
a female figure that could be Mother Nature herself offering
up her greatest work, the grape harvest.
•
Distillation, launched in 1990, illustrates the process of distillation
as a woman riding a volatile giant peacock that appears as a
dragon-like beast just above a dancing flame.
•
Vieillissement (Aging), launched in 1991, symbolizes the aging
process as a robed female emerging from darkness, displaying
a series of oak barrels through parted robes.
•
Degustation (Tasting), launched in 1992, shows the blending
process of the cognacs. Personified playfully as a nude woman
emerging from the turbulent mixture of cognac, the mixture of
the images is so complete it's difficult to tell where the liquid
ends and the woman begins.
•
L'Esprit du Cognac (The Spirit of Cognac), launched in 1993,
interprets the Spirit of Cognac as a woman standing majestically
surrounded by grapes in front of a pool of Cognac. Completing
the cycle from the grape growing to the end product, celebrating
Courvoisier and the art of producing cognac.
•
La Part Des Anges (The Angels' Share), launched in 1994, symbolizes
part of the aging process where some of the spirits' volume
is lost through evaporation, referred to as angels' share. Erté
has seven playful winged angels encircle a central female; each
with an arm stretched out to take their share of the cognac
as it ages.
The Courvoisier Erté collection includes eight seven-bottle
collection sets and a limited number of individual bottles available
in the United States in time for the 2008 holiday season. The
750ml bottles have a suggested retail price of $1,450 individually
and $10,000 for the collection. Courvoisier Erté can
be purchased while quantities last by contacting your local
Courvoisier Sales Representative.
About Courvoisier®
Courvoisier® is one of the four leading cognac houses in
the world and continues to excel in the spirits category with
its renowned blends including VS, VSOP, Exclusif™, Napoleon,
X.O., Initiale® Extra and Courvoisier® Succession J.S.
L'Esprit de Courvoisier® is the world's most-exclusive cognac,
containing a masterful blend of vintages, including some dating
back to the nineteenth century -- the same used to apply to
the court of Napoleon and Edward VII. Courvoisier reminds consumers
to enjoy greatness responsibly®. For more information about
Courvoisier cognac and corporate responsibility visit www.cv-us.com.
About Beam Global Spirits & Wine
Inspiring conversations around the world, Beam Global Spirits
& Wine, Inc., is building brands people want to talk about.
Consumers from all corners of the globe call for our brands,
including Jim Beam® Bourbon, Sauza® Tequila, Canadian
Club® Whisky, Courvoisier® Cognac, Maker's Mark®
Bourbon, Laphroaig® Scotch Whisky, Larios® Gin, Whisky
DYC®, Teacher's® Scotch Whisky, DeKuyper® Cordials
and Liqueurs, Knob Creek® Bourbon and Starbucks™ Liqueurs.
Beam Global Spirits & Wine is part of Fortune Brands, Inc.
(NYSE:FO), a leading consumer brands company with annual sales
exceeding $8 billion. For more information on Beam Global Spirits
& Wine, its brands, and its commitment to social responsibility,
please visit www.beamglobal.com
and www.drinksmart.com.
Courvoisier® Cognac, 40% alc./vol.
© 2008 Courvoisier Import Company, Deerfield, IL